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Title
Text copied to clipboard!Google Ads Specialist
Description
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We are looking for a highly skilled and experienced Google Ads Specialist to join our dynamic marketing team. The ideal candidate will have a deep understanding of Google Ads, including search, display, video, and shopping campaigns. You will be responsible for planning, implementing, and managing our Google Ads strategy to increase brand awareness, drive traffic to our website, and generate leads. You should be analytical, data-driven, and have a proven track record of managing successful Google Ads campaigns. Your role will involve conducting keyword research, creating ad copy, setting up campaigns, monitoring performance, and making data-driven decisions to optimize results. You will also be expected to stay up-to-date with the latest trends and best practices in Google Ads and digital marketing. The successful candidate will have excellent communication skills, be able to work independently, and collaborate effectively with other team members. If you are passionate about digital marketing and have a knack for driving results through Google Ads, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Plan, implement, and manage Google Ads campaigns.
- Conduct keyword research to identify target keywords.
- Create compelling ad copy and design effective ad creatives.
- Set up and manage search, display, video, and shopping campaigns.
- Monitor and analyze campaign performance using Google Analytics and other tools.
- Optimize campaigns to improve performance and achieve KPIs.
- Conduct A/B testing to identify the most effective ad strategies.
- Stay up-to-date with the latest trends and best practices in Google Ads and digital marketing.
- Collaborate with the marketing team to align Google Ads strategy with overall marketing goals.
- Prepare and present regular reports on campaign performance.
- Manage budget and ensure campaigns are cost-effective.
- Identify opportunities for growth and expansion of Google Ads campaigns.
- Provide recommendations for landing page optimization.
- Ensure compliance with Google Ads policies and guidelines.
- Troubleshoot and resolve any issues related to Google Ads campaigns.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience as a Google Ads Specialist or similar role.
- In-depth knowledge of Google Ads, including search, display, video, and shopping campaigns.
- Strong analytical skills and experience with data analysis tools.
- Proficiency in Google Analytics and other web analytics tools.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Strong attention to detail and organizational skills.
- Ability to manage multiple projects and meet deadlines.
- Experience with A/B testing and other optimization techniques.
- Knowledge of SEO and other digital marketing strategies.
- Google Ads certification is a plus.
- Experience with other PPC platforms (e.g., Bing Ads, Facebook Ads) is a plus.
- Strong problem-solving skills and ability to troubleshoot issues.
- Creative thinking and ability to generate innovative ideas.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with managing Google Ads campaigns?
- How do you conduct keyword research for a new campaign?
- What tools do you use to monitor and analyze campaign performance?
- Can you provide an example of a successful Google Ads campaign you managed?
- How do you stay up-to-date with the latest trends and best practices in Google Ads?
- What strategies do you use to optimize ad performance?
- How do you handle budget management for Google Ads campaigns?
- Can you describe a time when you had to troubleshoot an issue with a Google Ads campaign?
- How do you collaborate with other team members to align Google Ads strategy with overall marketing goals?
- What is your approach to A/B testing in Google Ads?